Starbucks (NASDAQ:SBUX) is taking a position that is radically different than Donald Trump and going on a head-on collision with the new US President. The CEO and Chairman of Starbucks Corporation Howard Schultz have committed to hire more than 10,000 refugees over the next five years.
The American coffee company and coffeehouse chain will be doing these hiring all over the world, though, in 75 countries where they are presently operating. The business operates from 24,464 locations worldwide, employing close to 340,000 workers.
The CEO’s Sunday Memo to Employees
Howard announced this in a memo that was sent to the employees on Sunday saying, “We are living in an unprecedented time”. In the memo, he mentioned several plans the business has to “reinforce our belief in our partners around the world”. Howard says the refugee hiring plan will start with Starbucks focusing on people who have worked in the US troops as support personnel and interpreters.
It is being seen as a direct response to Trump’s executive order than banned travel from seven countries where Muslims have a majority. This includes visiting scholars, refugees, and even permanent American residents from Libya, Somalia, Iran, Iraq, Yemen, Sudan, and Syria who were vacationing abroad or had gone on work.
He further said, “We are in business to inspire and nurture the human spirit, one person, one cup and one neighborhood at a time. We have a long history of hiring young people looking for opportunities and a pathway to a new life around the world. That will not change”.
Business Leaders Critical of Trump Decision
But the Starbucks CEO is not alone. Several business leaders have criticized Trump’s decision as well, but he had promised to do this during the election campaign.
The CEO of General Electric (NYSE:GE) Jeff Immelt responded by writing in an internal email, “We many employees from the named countries who are critical to our success and they are our friends and partners”. The head of North American operations of Bayerische Motoren Werke said while speaking at an automotive conference, “We would never think this would become any kind of an issue”.
Elon Musk of Tesla, who had previously praised Trump’s choice of secretary of state tweeted, “There will be many people affected by this policy who are strong supporters of the U.S. and don’t deserve to be rejected”.
The boss of Facebook, Apple, Google, Uber, and many other industry leaders are vehemently opposing this decision like the Starbucks (NASDAQ:SBUX) chief.