Facebook Live was a rushed project for Mark Zuckerberg and the Facebook (NASDAQ:FB) team. According to revelations made in a new report, since then, Live has always been a huge headache for the entire team. The report was published in the Wall Street Journal.
There was a big meeting held at the Facebook office sometime in February 2016. After this meeting, Mark Zuckerberg, the Facebook Chief Executive decided to prioritize the video product according to the Wall Street Journal. A product executive him that 70 percent of people using the live video trial were high school or college-aged. Many of them were African-American teenagers, people who have been moving away from Facebook to Snapchat, a serious competitor.
The Mark Zuckerberg Lockdown of 100+ Workers
It was after this meeting that Zuckerberg decided to place more than 100 of his workers under “lockdown” for a couple of months to roll out the Facebook Live for everyone. In fact, the employees remained in lockdown till the time the service was ready to be launched.
Facebook Live was launched in August 2015. However, it was first launched just for a few high-profile users. A wider roll out happened among Android users worldwide in the next few months. Everyone on the platform could go live by April 2016.
Serious Issues With Facebook Live
There have however been a number of serious issues with Facebook Live, particularly live streamed violence. At least 50 incidents of crime broadcast have been reported through this video service. There has been at least one suicide too. A 14-year old girl from Miami killed herself live on the service. Variety says, there have been at least three incidents of suicide on Live.
People have also accused Facebook of removing controversial videos. They replied, saying that many of these removals were because of technical glitches, and not editorial interventions.
Commercially too, Facebook Live is not doing very well. Advertisers have been saying they are still skeptical of this service. Many of them are apparently concerned about the context in which their advertisements will appear. Facebook (NASDAQ:FB) has tried to assure them, but without too much luck.
There has also been a measurement controversy. The social media had to admit that accidentally overestimating the average viewing time of their video advertisements. Eventually, they had to agree to an external audit of their metrics.