“Pink Tax” Is Forcing Women to Pay More Than Men

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pink tax

Women across the United States are up in arms against the “Pink Tax”, claiming this is gender discrimination. Studies reveal they have to pay much more than men for many gender-specific items. It became a stubborn issue during March, which was the Women’s History Month. However, it has not died down after the first few days of April, as women all over the country are still protesting.

Women are also asking for “equal pay for equal work” with renewed vigor. Only a few days back, the U.S. Department of Labor accused Google (NASDAQ:GOOGL) of practicing gender discrimination at work, as studies revealed women employees are getting much less salary for doing the same work as men. Speaking on Google, Janette Wipper, a regional director for the Labor Department said, “We found systemic compensation disparities against women pretty much across the entire workforce”. She says Google’s discrimination is “extreme”.

The Bureau of Labor Statistics adds that women are making less money than men, even if they are doing the same job. Between 2004 and 2014, they say, women have earned 80% to 83% as much as men.

What is the Pink Tax?

It is called the Pink Tax, due to the color of products marketed directly to women and girls. It refers to the price difference for female-specific products compared with those for men or gender-neutral goods. Women have been raising the issue for decades, but it has found new voice recently.

The New York City Department of Consumer Affairs came out with the results of a study in late 2015. The study compared price differences for men and women of about 800 products from 90 brands. They discovered that products for girls cost about 7% more than comparable goods for boys and men.

For instance, clothing for girls cost 4% more, while women’s clothing was even costlier by 8% than men’s clothing. Red, short-sleeve polo shirts, like those in uniforms for girls, were $2 costlier than those worn by men from the same retailer, even though there was no difference in quality or style. Also, personal care products for women are 13% costlier than men’s, according to the findings of the same study.

Even Toys for Girls Are Costlier

The discrimination goes down to the level of even the kids. The New York City Department of Consumer Affairs discovered that toys meant for girls cost 7% more on average than the toys for boys.